4 Tips for Creating Video Content That Gets Results from Potential Customers

Creating Video content is arguably the most dynamic, engaging, and personal format for creating marketing content. Berlin Gonzalez can “Produce your Video Content” in 4K resolution with incredible sound quality.

It’s also a great way to generate leads for your business because video marketing can increase conversion rates by 80% or more.

In fact, you may have heard that personalization and video are the two most effective ways to drive conversions.

But what does that mean in practical terms? Well, it means that creating video content targeted directly at an individual potential customer will give you an edge over other businesses who aren’t using this strategy.

The right video content can do wonders for your business. From expanding your company’s reach on social media to increasing brand awareness with target audiences, there are many benefits of creating videos as part of your marketing strategy.

Read on for some useful tips on how you can create video content that works for your business:

Know your audience before creating video content

Before you get started creating video content, you first need to know your audience.

You can’t create video content that resonates with a broad group of people if you don’t know who your target audience is. Instead, you may just end up alienating potential customers with content they don’t find helpful or relevant.

Creating Video Content shouldn’t be a problem 

You can gain insight into your audience by asking questions such as:

• Who are they?
• Where do they live?
• What are their interests?
• What do they struggle with most in their daily lives?
• What are their challenges and frustrations?
• What do they desire?
• What do they dream of?

Scripting is key when producing video content

Another important step in creating video content is to have a solid script ready to go before you start filming.

• What do you plan to say in your video?
• What’s the goal of the video and what do you want to achieve with it?
• What’s your message?

You should have everything planned out: from the video’s format to the way you transition from one point to another, the length of your video (longer videos tend to generate more leads), and the tone of your video (personality goes a long way).

There are many different video types you can create, but whatever type you decide to go with, be sure to include your call to action at the end.

Video Ads are worth the investment

Video ads can be an effective way to generate leads and get more people to engage with your content.

If you want to use video advertising, then you should know that it’s not cheap: the cost per thousand impressions (CPM) can be as high as $50.

But the good news is that with video ads, you can segment your target market and optimize your campaign based on the content they respond to.

Your video ad should be short and sweet, with a clear call to action that generates engagement. Plus, it’s best to host your video ad on a platform like YouTube, which has a huge user base.

Create short videos for social media

While it’s ideal to create long-form video content for more in-depth video series, it’s not always realistic for those running businesses on a tight schedule.

Are you pressed for time?, then you can still create valuable video content for your social media channels by making short videos that last only a couple of minutes.

Let’s say you host your video on a site like YouTube that allows you to create playlists, you can publish a series of short videos on one topic and link them together.

In case you’re on Facebook, you can also create a series of short videos and host them on Facebook Live.

Summary

Video content is a tried and true way of generating leads for your business. To get the most out of creating video content, you must know your target audience and create content specifically for them.

You can also create video ads to engage more people with your content. In order to create video content that gets results from potential customers, you’ll need to know your audience, have a solid script, and know how to make your content engaging.

Be sure to publish your video content on social media and ensure that it’s short enough to hold someone’s attention span.

Berlín A González
Publisher | Marketer | BizDev | Blogger
Web Developer | Interactive Media Producer
Vlog: www.youtube.com/berlingonzalez
Web: www.tendencias.tech