Even if you’re not particularly tech-savvy, you can still effectively utilise social media to promote your small business. In fact, according to research from Social Media Today, there are more than 83 million people who check Facebook as their first source when looking for information about a new company or product.
As such, advertising on Facebook is an excellent way to increase brand visibility and drive users to your website or store.
Unfortunately, creating and managing advertisements on Facebook is a little bit tricky, Berlin Gonzalez can always help you to engaged the right Facebook Audience. There are different types of ads that you need to understand before getting started; namely dynamic ads, video ads, photo ads and standard text ads.
To help you get started with the process of advertising on Facebook and other social media sites, here are some useful tips that will help you get started immediately:
First, you need to determine how much you’re willing to spend on your ads. Facebook ads can be expensive, so it’s important that you set a budget before starting. Next, you have to set a goal for your ad campaign in order to measure its effectiveness.
For example, if your goal is to drive traffic back to your website or get people interested in signing up for your newsletter, you would want to see the number of times those tasks are completed.
There are three different types of Facebook ads: text ads, photo ads, and video ads. Text Ads Text ads are the most basic type of Facebook ad. They work by showing a picture and text because they are limited to only 160 characters. If you want to say more about your products or services, this may not be an appropriate ad for you.
Customers will have the opportunity to click on the photo or visit your website if you include it in the advertisement. This is one of the most popular types of Facebook ad format and it has been proven that they have higher conversion rates than text-only advertisements. However, while they do offer more information than text-only ads, they can take up more space too – so make sure to plan accordingly!
Video Ads Video campaigns are another popular form of social media advertising that allows you to include a video about your product or service in an advertisement for your business. As research from Social Media Today shows, these videos can generate up to 80% more in sales conversions when compared with standard text-only advertisements on Facebook pages or even website banners on other websites!
You can use video campaigns for many things, such as exciting promotional videos showing your company’s employees hard at work or tutorials demonstrating how your products work in
The first thing you have to do when creating a Facebook ad is figure out who your target audience is. This information should be included in your ad copy as well. For example, if you’re marketing to parents with young children, you could write “2-in-1 soap to make laundry day easier” in the copy.
If you’re targeting customers who are interested in cooking, you might write “Easy homemade pasta recipe for the weekend” instead.
Initially, you need to set a date for when you’d like your ad to run. Facebook will automatically set the price of your ad based on the target audience and duration of the campaign. If you want to change the date, you can do so by clicking on “Schedule”.
It’s important to use digital marketing to help your small-business grow. Digital marketing allows you to target your audience more precisely than traditional marketing methods.
If you’re not sure where to start, Facebook is a good place; it’s one of the most popular social media platforms and 83 million people check it as their first source when looking for information about a new company or product.
Advertising on Facebook is an excellent way to increase brand visibility and drive users to your website or store. To help you get started with the process of advertising on Facebook, here are some tips that will help you get started immediately.
Berlín A González
Publisher | Marketer | BizDev | Blogger
Web Developer | Interactive Media Producer
Vlog: www.youtube.com/berlingonzalez
Web: www.tendencias.tech