You probably know that you need to have a YouTube presence to market your business. Berlin Gonzalez can help you create YouTube videos for Marketing. You might even realize that you need to create videos to do so.
However, coming up with a marketing video for YouTube as a small business may seem like an overwhelmingly daunting task. But it doesn’t have to be. In fact, creating a video for your marketing efforts can be one of the easiest ways to get started and develop your online presence at the same time.
A quick search on Google will bring up thousands of articles on how to make great videos. But most of them are written from the perspective of big businesses with teams of people who can take care of all the details. If you’re reading this as a small business owner or solo operator, here are five helpful tips:
Before you even think about creating a video, you need to sit down and think about your content strategy.
Now.. If you can answer these questions, you’ll have a much easier time creating your videos. Keep in mind that not all videos need to be sales pitches. In fact, it can be better if they aren’t.
You should be creating content that helps your audience solve problems so that they want to keep coming back to you.
You might be tempted to just sit down in front of your camera and start talking. You shouldn’t.
Unless you are an experienced public speaker or have been trained in performance, you will likely end up with an incredibly awkward video that won’t help you at all. Instead, start with a script.
Even if you decide to go off script at one point in the video, it’s helpful to have a general idea of what you want to say. If you are new to scripting, don’t worry.
You don’t need to be Shakespeare. Just make sure that your script is to the point, organized, and easy to follow. You can even use online software to create a script for you. Once you have your script, you can start the process of recording your video.
Who are the people in your video? This is a critical step that almost everyone forgets about. Don’t make the mistake of creating a video for your marketing efforts and featuring only your employees.
Instead, try to find people who have something in common with your target audience. For example, if you own a fitness business and want to promote your personal training program, it would make sense to find a fitness model to be in your video.
Let’s say… If you own an accounting firm and want to promote your bookkeeping services, finding a mother who runs a small business herself would make the most sense.
Find people who are relatable and genuine. You don’t want to just find people who are the right age and gender. You want people who are genuinely interested in what your business has to offer and can communicate that to others.
You might be tempted to create your video, upload it to YouTube as is, and then call it a day. Again, don’t do that.
You could be doing yourself a huge disservice by not taking advantage of some of the video editing software that is freely available online. What do you think separates a high-quality YouTube video from a low-quality one? It’s the editing.
It’s making sure that your video isn’t choppy, that it flows well from beginning to end, and that it is as visually appealing as possible. A good video editor will help you do all of that, ask Berlin Gonzalez he can help you with all this.
There are many different video editing programs out there, including some that are free. You just need to find one that is easy to use and will allow you to make the necessary changes to your video.
Many people forget about the importance of audio. They assume that the visuals are more important than the audio. This couldn’t be more wrong. People watch videos with both their eyes and ears.
You can improve your video tenfold by simply improving the quality of the audio. You can do this a couple of different ways. If you’re in a studio, you can use quality soundproofing.
In case you’re at home and don’t have access to that type of equipment, you can use noise cancelling headphones to drown out any background noise. Another way you can improve the audio of your video is by getting rid of any background noise that might be in the room where you’re filming.
While it might seem like a minor detail, getting rid of background noise can make a huge difference in the quality of your video.
Creating a YouTube video isn’t something that you want to rush. You want to take the time to come up with the right content, find the right people to appear in the video, edit the video to make it as high-quality as possible, and then promote the video so that as many people as possible see it.
A quick and easy YouTube marketing video isn’t a successful YouTube marketing video.