NOW $9.99 - WAS $29.99
About his courseDuration: 02:32:00 | Format: Audio | Chapters: 10
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Search Engine Optimization (SEO) is crucial to the success of every business.
But local SEO is particularly important to "brick and mortar" stores and services. Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores.
How does local SEO work?
Reviewing local search results
Understanding ranking factors
Setting realistic expectations
Identify your top keywords
Review your competition
Turn keyword research into an SEO strategy
Use structured data
Test structured data
Integrating with social media
Create localized content
Optimizing page speed
Advanced technical efforts
Craft the right title and description tags
Use heading tags properly
Choosing to use breadcrumbs
Create a sitemap
Configure and install Google Analytics
Set up Google Search Console
Explore Google Search Console
The importance of consistency in citations
Get listed in directories
Keep your NAP (name, address, phone) consistent across the web
Outfitting your local listing with content
Using the Google My Business interface
Secure relevant backlinks
Disavow damaging backlinks
Securing reviews on Google and other sites
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