Implementing Local SEO and Drive More Web Traffic

NOW $9.99 - WAS $29.99

About his course

Duration: 02:32:00 | Format: Audio | Chapters: 10

Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Search Engine Optimization (SEO) is crucial to the success of every business.

But local SEO is particularly important to "brick and mortar" stores and services. Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores.

Contents

Introduction
Welcome
Understanding Local SEO
What is local SEO?
How does local SEO work?
Reviewing local search results
Understanding ranking factors
Setting realistic expectations
Evaluate Your Site
Research your business category
Identify your top keywords
Review your competition
Turn keyword research into an SEO strategy
Prepare the Foundation
Optimize your site structure
Use structured data
Test structured data
Integrating with social media
Create localized content
Optimizing page speed
Advanced technical efforts
On-Page Optimization
What is on-page optimization?
Craft the right title and description tags
Use heading tags properly
Choosing to use breadcrumbs
Create a sitemap
Track Your Results
Why you should set up your tracking first
Configure and install Google Analytics
Set up Google Search Console
Explore Google Search Console
Acquire Local Citations
What is a citation?
The importance of consistency in citations
Get listed in directories
Keep your NAP (name, address, phone) consistent across the web
Use Google Places for Business
Creating a Google My Business page
Outfitting your local listing with content
Using the Google My Business interface
Secure Backlinks
Why local backlinks are important?
Secure relevant backlinks
Disavow damaging backlinks
Collect Reviews
Reviews and their impact on local SEO
Securing reviews on Google and other sites
Advanced Local SEO
Handle multiple locations
Next steps

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