Optimizing Social Media Marketing

NOW $9.99 - WAS $29.99

About his course

Duration: 00:50:07 | Format: Audio | Chapters: 3

Get a fresh perspective on your content, your audience, your scheduling, and your strategy. Learn how to analyze what's working and what's not with SWOT analysis, and adapt your plan to capitalize on your strengths. Join us for this illuminating short course that will get even the most experienced marketers out of a social media rut. We explore exciting new features in favorite platforms, including Facebook, Instagram, LinkedIn, and Snapchat, that will give you more flexibility and greater reach. Find out how the latest changes affect your brand's standing on your social media channels, and discover how to connect platforms for the biggest impact.


Establishing your social media strategy
Start with a SWOT
Conducting a social media audit
Using data to understand your social media strengths
Analyzing your SWOT and adapting your social media plan
What's New with the Major Platforms
Turning Strategy into Action
Refining your company's content mix
Optimizing paid, earned, shared, and owned media
Next steps

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