Top 5 Mistakes Social Media Managers Make

If you think Social Media Manager is easy, think again! Keeping tabs on all your social media accounts and updating them frequently is not as simple as it seems.

Even the most experienced professionals like Berlin Gonzalez might struggle from time to time with keeping up with the ever-changing world of social media.

Social media managers need to be constantly aware of changes in their niche and know how to adapt their strategies accordingly. In addition, they need to be able manage multiple accounts simultaneously, post regularly, and measure performance constantly.

Social Media Manager for your Business

Needless to say, this isn’t an easy job! Unfortunately, many social media managers struggle because they make common mistakes that are easily avoidable. These errors can have a negative impact on your brand’s image and its general online presence. Luckily, you won’t have to learn the hard way if you keep reading!

Neglecting Content Quality

One of the most common mistakes social media managers make is neglecting content quality. This is never a good idea, as your content is what will set your brand apart from the rest. You want to ensure that you’re posting original, high-quality content that engages readers.

This can be hard, especially when you have to post multiple times a day or week. Make sure you keep in mind what makes your brand stand out and why people should choose it over competitors.

Another common mistake social media managers make is not having enough of a personality on their account. This seems like an easy fix: just be yourself! However, if you don’t have any sense of humor or personality, it can be tough for readers to relate to you.

As a result, they may not come back to read your posts again in the future. It’s also important to remember that there are plenty of fun things happening in your niche every day – so don’t forget to share them!

Failing to Measure Performance

The most common mistake social media managers make is failing to measure performance. This makes it difficult to see what works and what doesn’t, which can lead to wasted time and money.

It might seem like social media has no ROI, but that couldn’t be further from the truth! Many businesses have found success by using social media as a marketing tool, while others have been able to increase their brand awareness. In order to measure the performance of your campaign(s), you need some basic data.

This data should include how many impressions you received, how many clicks you received, and how many conversions you received–and these numbers should be taken into account over a period of time.

This will help you determine whether or not your campaign was successful and if you need to make any changes. Tracking these numbers is vital for any successful marketing campaign.

Having the Wrong Objective

The most common mistake social media managers make is having a lack of objective. Without an objective, your account runs the risk of looking like you’re posting for the sake of posting. You might have a great time reading your own posts, but that doesn’t mean it will be as interesting to other people.

Having an objective helps you focus on communicating with your audience in a more strategic way. It also helps you measure the success of your campaigns and adjust accordingly.

For example, if you’re using Twitter to increase awareness about a new product or service, then you would need to constantly monitor the number of retweets and new followers your account receives. If this goal isn’t being met, then it might be time to try something different.

Not Using Audio and Video Content

When you have the option to insert audio or video content into your posts, it’s important to use them. You can increase engagement by providing content that grabs people’s attention, doesn’t require them to read, and is more interactive.

Users are more likely to watch a quick video than read lengthy text. While you don’t need to create a video for every post, it’s helpful when the topic of your post lends itself well to it.

Whether you want to showcase products in action or tell a story, adding an audio or video element will make your post more interesting for users and increase engagement.

Incorporating too Many Channels at Once

It’s not a good idea to start by posting on every social media site you can think of. You want to start with one or two sites and then gradually incorporate more as you go along. The mistake many managers make is that they try to be active in all channels at once.

This can lead to problems, like too much management and a lack of focus. If you have no idea where to start, consider starting with your Facebook page first. This is typically the most popular social media site for businesses and it has the most potential for growth.

Once you get comfortable with managing your Facebook account and creating posts that resonate well with the audience, then move on to other sites like Instagram or Twitter.

Bottom Line

There are many reasons why social media managers might be struggling to perform their duties. From making basic mistakes to not taking the necessary time and effort to focus on your brand, this article discusses the top five mistakes social media managers make.

1) Not monitoring changes in your niche – This is one of the most common mistakes that social media managers make. Social media is always changing and what was relevant at one point in time may no longer be today or a week from now.

It’s important for social media managers to stay up-to-date with these changes and how they affect their strategies. For instance, if you had a Facebook account for your bakery, you might have added posts with pictures of cupcakes in the past because they were popular at the time.

As cupcakes become less trendy, you can still post them, but it would depend on what category you are in (e.g., baking, desserts).

2) Ignoring analytics – It’s important that you take some time to analyze your success on different platforms and figure out what works best for your business.

Analysis can help you optimize your strategies so that you aren’t wasting valuable resources (time or money) on things that don’t need to be done anymore or won’t work for your business in general.

You should also use analytics to determine which platforms work best for your business as well as which posts are getting the most engagement or attention.

Berlín A González
Publisher | Marketer | BizDev | Blogger
Web Developer | Interactive Media Producer
Vlog: www.youtube.com/berlingonzalez
Web: www.tendencias.tech